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Marketing – Area of Focus

business-35

Create an Impression Your Audience Can Trust

Good advertising is just as important as creating a good product. Knowing how to advertise, sell, and deliver your products to others successfully is fundamental to a thriving business.

Marketing reviews the theories, methods, and twenty-first century techniques that promote the buying or selling of a product or service to an audience. It involves research into different aspects, such as market and audience research, product management, distribution, and price assessment. These and other factors help to understand the best avenues in which to market a product or service most successfully.

LASC does not currently offer a degree or certificate in Marketing, but we have multiple courses that incorporate marketing fundamentals so you have the foundation you need to begin a marketing plan. If you plan to start your own business, or want a career in any area of business, understanding marketing will help you understand what it takes to launch a strong business model. 

Careers Using Marketing

Knowing how marketing works is necessary for any career in business. And, if you plan to start your own business, promoting your services, specific products, brand, or store effectively is essential to a strong business plan. 

And, if you enjoy the idea of helping create marketing campaigns for others, there are many careers you could pursue.

Here are just a few professions and their salaries that you could have with a background in Marketing: 

Career information below taken from bls.gov December 2019. Go to bls.gov for most current career information.

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Data for Los Angeles/Long Beach/Anaheim

Typical Education Level: Salary: Hourly Median Wage:
Bachelor’s Degree $133, 670/year $64.27/hour
Work Experience in a Related Occupation: Job Outlook 2018-2028: Number of Jobs 2018:
Less than 5 years 5% increase

1,150

Design, create, and modify websites. Analyze user needs to implement Web site content, graphics, performance, and capacity. May integrate websites with other computer applications. May convert written, graphic, audio, and video components to compatible web formats by using software designed to facilitate the creation of web and multimedia content.

Data for Los Angeles/Long Beach/Anaheim

Typical Education Level: Salary: Hourly Median Wage:
Associate degree $78,200/year $37.59/hour
Work Experience in a Related Occupation: Job Outlook 2018-2028: Number of Jobs 2018:
None needed 8% increase

7,110

Formulate design concepts and presentation approaches for visual communications media, such as print, broadcasting, and advertising. Direct workers engaged in art work or layout design.

Data for Los Angeles/Long Beach/Anaheim

Typical Education Level: Salary: Hourly Median Wage:
Bachelor’s Degree $129,090/year $62.06/hour
Work Experience in a Related Occupation: Job Outlook 2018-2028: Number of Jobs 2018:
5 years or more 5% increase

4,120

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Data for Los Angeles/Long Beach/Anaheim

Typical Education Level: Salary: Hourly Median Wage:
Bachelor’s Degree $152,160/year $73.15/hour
Work Experience in a Related Occupation: Job Outlook 2018-2028: Number of Jobs 2018:
Less than 5 years 5% increase

12,280

Study market conditions to examine potential sales of a product or service.

Data for Los Angeles/Long Beach/Anaheim

Typical Education Level: Salary: Hourly Median Wage:
Bachelor’s Degree $71,460/year $34.36/hour
Work Experience in a Related Occupation: Job Outlook 2018-2028: Number of Jobs 2018:
None needed 7% increase

36,110

Courses offered in Marketing at LASC 

LASC doesn’t offer a degree or certificate in Marketing at this time, but we do have many degrees and courses that incorporate aspects of marketing, including Business Administration, Small Business Entrepreneurship, Economics, Interdisciplinary Studies, and Dance degrees. These courses could also help you in other fields, such as Art, Art History, Journalism, Music, Studio Arts, Graphics Design, Theater Arts, Real Estate, Personal Trainer, English, Public Health, and any career where you’d like to be a consultant or work for yourself. 

Ask your academic counselor how taking these courses can help you meet UC, CSU, and other public and private university transfer requirements. You can review the courses below, as well as go to LASC’s current Course Catalog for specific course information.

 

1 Introduction to Business (3) UC:CSU 

Lecture: 3 hours 

A survey in business providing a multidisciplinary examination of how culture, society, economic systems, legal, international, political, financial institutions, and human behavior interact to affect a business organization’s policy and practices within the U.S. and a global society. Demonstrates how these influences impact the primary areas of business including: organizational structure and design; leadership, human resource management, organized labor practices; marketing; organizational communication; technology; entrepreneurship; legal, accounting, financial practices; the stock and securities market; and therefore affect a business’ ability to achieve its organizational goals.

 

150 Social Media for Business (3) CSU 

Prerequisite: CAOT 82 

Lecture: 1 hour; Lab: 4 hours 

Students will learn how to promote their business on the popular social networking websites. Topics include webmarketing, video sharing, blogging, RSS feeds, creating a fan base, and building traffic to your website and business. Students will learn how social media websites can be a tool to promote and expand their online presence.

 

255 Electronic Commerce (E-Commerce) (3) CSU 

Prerequisite: CAOT 82 

Lecture: 1 hour; Lab: 4 hours 

Students will learn to identify and understand fundamental terms and concepts related to E-Commerce, recognize the evolution of e-commerce, and have an understanding of aspects pertinent to selling and marketing on the Internet. Students will research current ecommerce trends and topics such as b2b and b2c. Successful ecommerce case studies will be analyzed in the class.

 

815 Dance Production II (2) 

Prerequisite: Dance Studies 814 

Lecture: 1 hour; Lab: 2 hours 

This course provides basic instruction and laboratory experience in methods and techniques involved in producing a dance concert; including publicity, lighting, audio, marketing, and audition and performance

 

601 Psychology of Success for Entrepreneurship (3) CSU 

Lecture: 3 Hours; Lab: 1 

Students examine international management principles with an overview of global and multinational organizations. The issues of international human resource, operational topics, marketingdecisions, strategic planning, and cross-cultural issues are analyzed.

 

602 Social Tech (Digital) Entrepreneurship (3) CSU 

Lecture: 3 Hours 

This course will explore the growth potential, revenue streams, marketingmethods, funding strategies and product design of social technology and entrepreneurship. This course will use 'Business Plan Pro' by the Palo Alto Software Company.

 

606 Sales & Marketing for Entrepreneur (3) CSU 

Lecture: 3 Hours 

Students examine international management principles with an overview of global and multinational organizations. The issues of international human resource, operational topics, marketingdecisions, strategic planning, and cross-cultural issues are analyzed. This course covers the basic principles of selling including wholesale and specialty goods. Topics include the development of the fundamental principles of wholesale and specialty selling, including the development of the sales plan, securing customers, effective goods and service presentation, product analysis, handling objections, closing the sale, follow-up and service after the sale, and the skills needed for successful sales work.

 

1 Principles of Finance (3) CSU 

Lecture: 3 hours 

In this course the student will learn the principles of money, banking, corporation organization, stocks, bonds, marketing of securities, financial policies of corporations, and the Federal Reserve System.

 

604 Global Marketing & Trade Agreements (3) 

Lecture: 3 hours 

This Course considers the required adjustments in marketing strategy to remain competitive in a global environment. Topics include trade policy basics, tariffs and non-tariff barriers, safeguards, voluntary restraints, dumping, subsidies and strategic trade theory, agricultural trade, developing country rules, regionalism, and services.

 

605 Contemporary Issues in Global Trade & Logistics (3) 

Lecture: 3 hours 

Deals with selected topics of current importance in global business. The topics may vary from semester to semester and selected from research projects, comparative cross-cultural behaviors and business practices, global distribution and transportation, regional trade and competition, and marketing opportunities in the European and Latin American communities.

 

610 International Business (CSU) 

Lecture: 3 hours 

Students will learn how global marketing works beyond our borders as well as how to construct a sound plan for identifying and delivering a product made in the US to selected markets. It examines the challenges and rewards found in international marketing, which is now the center of growth and opportunity for U. S. enterprise. During the process of plan development, students will gain knowledge in the unique issues of delivering products and services abroad including: import taxes, letters of credit, shipping agreements, free trade zones, regulations on media and advertising and trade organizations and resources.

 

13 Small Business Entrepreneurship I (3)CSU 

Lecture: 3 hours 

This course provides a systematic approach to developing and operating a successful small business. The areas of study include: personal qualifications for starting and managing a small business, determining the market opportunity, legal procedures, planning and marketing the business, location factors, capital requirements, protective factors to provide for risk, and personnel management. Students gain experience through the development of a business plan.

 

12 Written Communications for Supervisors (3) 

Recommended: English 28, English 67 

Lecture: 3 hours 

Students learn to improve their writing ability and write professional email messages, memorandums and a wide range of business letters, including direct requests for information, replies to information requests, direct claims, adjustment letters, letters of recommendation, persuasive requests, refusing routine requests and breaking bad news to customers and to employees. This course is one in the series that lead to the college's Certificates in Business Administration, Marketing, and Management. [is it still possible to get a cert in Marketing?]