Votes are In! New LASC Logo Selected!

Posted on: 09/02/2021

Los Angeles Southwest College is proud to announce the launch of its new, refreshed logo as part of the ongoing enhancement of the college's branding and marketing efforts. 

The logo provides a more modern look while retaining core elements of the former logo as a nod to our college's rich history. The uniqueness of this logo is the shape of the shield, which provides prestige and prominence to the identity of our college. The linework also adds an aggressive feel. 

LASC's Logo Refresh Presidential Taskforce worked diligently throughout the 2020 Fall Semester on refreshing the logo, meeting frequently and hosting open campus meetings to solicit input from employees and students. This feedback was shared with Mittera Graphic Design, which designed the logo.

In December 2020, three different options were presented to the campus as choices for the new logo and more than 550 members of the LASC community voted. The winning selection received more than 42 percent of the vote.

Over the coming months, LASC will update all of its marketing materials and literature with the new logo.



New Logo

Old Logo

Old Logo